Business Scouting encompasses a set of methods for the identification of attractive growth areas and their evaluation based on growth potential, intensity of competition, R&D effort and strategic fit to the company. The identification and evaluation of new growth areas is carried out in close integration of leading industry and application experts from Europe, Asia and America.
Business Design is the answer to the strategic questions for the development of growth areas.
1) Business model development, such as the strategic positioning on the value chain, innovative business models or new value-added services.
2) Strategic partnerships, such as the search and initiation of partnerships, for the purpose of market entry or complementary technologies.
3) Organization and change management in the company for the development of growth areas, especially the role and involvement of the existing sales organization.
Business Launch Management supports the operative commercialization in the new growth area. This includes linking our client with the new value chain, e.g., via New Business Roundtables, but also the search of Lead Users and the acquisition of pilot customers for initial sales generation.